Have you ever asked yourself why some speeches are so inspiring and encouraging and make you feel ready to change the world, and some are boring and uninteresting and make you want the speaker to finish as soon as possible? Writing a speech is not an easy task to do. As a professional writer, I can tell you that it requires much more skills than, for example, essay writing. There are some peculiarities of this genre.
First of all, any speech should be interesting for the listeners, so the author must know his or her audience well. And I am talking not only about educational level, which influences the word choices, but also about ethnic and cultural distinctiveness of the audience. After seven years of experience in speech writing I developed a few rules I always follow, and today I am going to share them with you. I hope that these little secrets will help you make your speech a real standout piece.
- Start with some anecdote or funny story relevant to your speech. It will help the audience relax, and you will get the needed attention.
- After telling a joke, introduce the main statement of your speech. The best form is a rhetoric question. Why rhetoric? Because it allows you to ask for listeners’ opinion and make them answer the way you want them to.
- Don’t give any complicated numbers in your speech. In fact, you should avoid using numbers at all. Instead use comparisons. For example, if you want the audience to imagine how big China is, do not give them the information on the number of square kilometres, tell them that this country is twice as big as Australia.
- Focus on great purposes. Imagine that your speech will be recorded and posted on the Internet for millions of people to see. What would you say to them? What important message would you like to send to the world? Write with this idea in your head and you’ll be able to create a real masterpiece.
- Use famous lines. It doesn’t matter if you use proverbs, references from a famous book, or words of poetry or a song. These lines should bring some powerful emotions to your audience. But you should use only well-known sources, otherwise, they won’t be understood.
- And last but not least, make your ending strong. Be aware that most of the listeners will remember only the beginning and ending of your speech. The middle part is important, but not that much. That is why you should focus on a powerful statement that will summarise the ideas mentioned before, give people something to think about or encourage them to take some action.